People often don't make any choice if presented with too many options!
50% of all decicions made by average CEOs take less than 9 minutes.
An average person (in USA) makes around 70 choices per week.
50% of all decicions made by average CEOs take less than 9 minutes.
An average person (in USA) makes around 70 choices per week.
Following 4 steps are believed to help individual to make a better choice for each decision.
- Cut - Less is more, make only fewer options available.
- Concretize - Make consequences vivid. Try to understand real consequence of each option.
- Categorize - In a way that it suits choosers' needs rather than choice maker's!
- Condition - Go from fewer choices to more choices as you go on decision making process.
Source: TED talks
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